- Copyright 2023 ©
- All Right Reserved by AlgoMindz
To understand programmatic advertising, first, have a look at our traditional digital advertising process. Conventional digital advertising relies on manual and as well as slow processes. Requesting proposals, negotiating, insertions of orders, controlling purchased ad inventory, and optimizing campaigns it takes a long time.
But in programmatic advertising, automated technologies are making things easier by saving time. Programmatic advertising is also known as automated ad buying. Programmatic ad buying is a simple process that is carried out by software or you can say a platform. Platforms use gathered data from sophisticated consumer tracking systems so that advertisers can serve the ad to the right person, at the right time, in the right place and most notably at the right price. So, When these ads are displayed on mobile devices those are called Mobile Programmatic Advertisements.
To get traffic advertisers can buy exchange inventory from the Demand Side Platform (DSP). How does DSP works? DSP utilizes sets of data that are relevant to the target audience for the campaign. It then purchases an ad inventory by bidding for every single impression. The DSP is connected to multiple SSPs and Ad Exchanges to reach a large number of impressions. This ignores the irrelevant ads, and delivers to the audience best suited for the campaign, thereby reducing the possibility of inefficiency and waste of impressions and ensuring that advertisers get the lowest cost possible. Here an advertiser can buy impressions at the price for their campaign based on the target audience.
Why is it most effective and efficient than any other digital advertising platform in this era?
It’s only because of the mobile and internet usage rate in Bangladesh.
According to the BTRC report at the end of 2022.
The total number of Internet Subscribers has reached 124.42 million
The number of Mobile Internet User 112.55 million
The number of ISP + PSTN Internet User 11.87 million
According to StatCounter global stats, more than 74% market share is captured by mobile whereas the number is only 25% for desktop.
So you can reach 74% of your total audience with Programmatic Mobile Advertising.
In a publication of Feb 13, 2023, Prothom Alo reported that
July 2022 drew the highest number of Facebook users in Bangladesh, at approximately 58.943 million.
So in Bangladesh with a Programmatic Mobile Advertisement platform, you can reach 45+ million people more than the most popular social media marketing platform Facebook.
AlgoMindz is proudly serving clients around the world. With our platform, you can reach your targeted customers exactly as you want and who are actually interested in your product. Like: Any targeted location or any targeted group of the customer as you want throughout their mobile phones. We can serve advertisements to millions of viewers for Bangladeshi advertisers. It’s especially helpful to Promote any Brand and to increase Brand Awareness and Recognition.
Our platform allows you to target your audiences on 15+ different variables.
We can add 10,000+ geofence targeting in one campaign.
Our platform can serve Images, Video, 3rd Party HTML tags and Native creatives. All sizes of creatives are supported on our platform.
The World is your market and Sky is the limit. Reach a huge number of audiences through minimal expense and struggle.
Further Reading:
https://www.applift.com/blog/mobile-programmatic-advertising
https://mobiforge.com/news-comment/next-generation-mobile-ads-what-a-demand-side-platform-dsp-and-real-time-bidding-rtb
https://gimbal.com/programmatic-mobile-advertising-explained/
http://digiday.com/platforms/wtf-demand-side-platform/