According to TechTarget, E-commerce (electronic commerce) is the buying and selling of goods and services, as well as the transmission of transactions or data, via an electronic network, most notably the Internet.
These e-commerce transactions are often categorized into four types: B2B, B2C, consumer-to-consumer, and consumer-to-business.
Thriving in Bangladesh’s E-commerce Boom: How SEO Drives Sales for Online Stores
Bangladesh’s e-commerce business is rapidly increasing. More people contribute to this growth by using the internet and cell phones. They are also modifying their shopping habits.
People are increasingly shopping online since it is convenient and accessible. Businesses in Bangladesh are taking advantage. They are opening online stores to reach more clients.
However, the development of e-commerce has resulted in strong competition. Online retailers must stand out and appeal to their target audience. This is where effective search engine optimization (SEO) tactics come into play.
Bangladeshi online stores can increase their visibility. They can also provide more focused traffic, increasing sales and revenue. They can accomplish this by optimizing their e-commerce sites for search engines. For effective optimization tailored to the local market, consider employing professional SEO services in Bangladesh.
Understanding the Bangladeshi E-commerce Landscape
NEW AGE talks about how Bangladesh is additionally projected to transition from a least-developed to a middle-income country around the same time.
There is also compelling historical evidence that consumers spend more money on fashion, food, and consumables when they have greater disposable income. As a result, there is room for growth in this sector, and the expansion of mobile banking services and improved internet connection in suburban areas have been attributed to the rise of e-commerce in recent years.
Due to the COVID-19 epidemic, e-commerce had a natural increase globally as nationwide or regional lockdowns were implemented. It has been 4 years since the pandemic but the effect of it on e-tailing is still growing.
Building Trust in Bangladesh’s E-commerce Landscape
Bangladesh lags substantially in terms of seller behavior. Many vendors or dealers listed on e-commerce platforms or even Facebook pages do not have any inventory or business. These are resellers who, upon receiving an order, source items from another wholesaler or local vendor and resell them on websites for a profit.
This is a fine business strategy in and of itself, but when a major number of the sellers source items upon ordering, the turnaround time increases, which lengthens the entire process, and because they are delaying shipping their product to e-commerce hubs, delivery is delayed.
This is an essential factor why many people choose to buy from physical stores rather than wait for a long time, as there is no guarantee that items will arrive on time. There are however a few merchants that take advantage of the system and sell inferior or lower-quality products than what is advertised on their websites or pages.
This is just one sector of the market but if done right, there is a huge customer range for online shopping and businesses should take advantage of local SEO to make their market more noticeable for consumers.
Keyword Research for Bangladeshi Online Stores
Keyword research and analysis is a method for finding phrases and keywords for your target audience on Google. If you wish to reach out to local customers, enter the names of cities or states in Bangladesh.
Thorough research allows you to uncover high-value keywords, which will help you appear more on Google. Keyword research is one of the foundations of your SEO strategy.
Here are the tactics that he encourages businesses to follow:
- Analyzing a site for keywords
- Use of Google Search Console to check keyword data,
- Businesses need to choose tools for competitor analysis
- Use a keyword generation tool for finding valuable words and phrases
It is essential to consider your Bangladeshi target audiences
- Who are your audiences?
- What words do they use?
- Do they use mobile or desktop to search for services and products?
- Segment your keywords by semantic search and user intent
You can group the phrases based on the similarities they share. Make sure to focus on the target users’ intent when searching. The main intent categories are:
- Commercial investigation
- Informational categories
- Navigational
- Transactional
- Short-tail and long-tail keyword analysis
Keyword groups created for your Bangladeshi audience should have a blend of both long and short-tail keywords. Short-tail words are highly competitive and involve broader searches.
On the contrary, long-tail words include more than 3 words, and they are less competitive. They are intended for more precise searches. It is better to combine these types of keywords.
Search volume and Organic click-through rates are two factors that should also be considered while creating a keyword plan for an SEO campaign.
On-page & Off-page Optimization Techniques
On-page SEO refers to anything you can do on a webpage (or internally) to boost your rankings.
Off-page SEO refers to anything you can optimize outside of your website (or externally) to improve your rankings. Backlinks are likely the most important off-page SEO component.
Other examples include social media and public relations.
Both are essential elements of any effective SEO strategy. However, you have more control over on-page SEO elements. So, focusing on those is a smart place to begin.
SomeOn-page SEO techniques to follow would be :
- Create unique and useful content.
- Place the target keywords strategically.
- Create relevant title tags and compelling keywords.
- Use headings and subheadings to organize your page and optimize URLs.
- Include internal links.
- Add external links.
- Include and optimize the photos.
The primary off-page SEO metrics are in the following order:
- Page Authority Score: The Authority Score of the Individual Page
- Number of referring IP addresses (domain): The number of unique IP addresses that connect to the domain.
- Number of referring domains (domain): The number of various domains that link to the domain.
- Number of referring IPs (URL): The number of various IP addresses that link to the page.
- Number of referring domains (URL): The number of various domains that link to the page.
- Number of backlinks (domain): Total amount of backlinks pointing to the domain.
- Backlink count (URL): The total number of backlinks pointing to the page.
Conclusion
Bangladeshi online stores must implement excellent e-commerce SEO methods. They require them to succeed in the competitive e-commerce landscape.
Keyword optimization, technical SEO, product and category page optimization, user experience, content marketing, link building, local SEO, and data-driven optimization can all help an online store enhance its search engine ranking.
If done effectively, they can generate targeted traffic and increase sales and revenue.
Frequently Asked Questions (FAQs)
How does SEO work for E-commerce products?
E-commerce SEO involves optimizing your website to meet search engine requirements and refining your content to match the customer search queries. Through good SEO methods, store owners may benefit from increased traffic, brand awareness, and sales.
What is the difference between SEO and E-commerce SEO?
E-commerce SEO focuses on improving a store’s online exposure to increase sales, whereas other SEO tries to improve a website’s visibility and rating to attract a bigger audience and develop brand awareness.
Is SEO better than Google ads?
Google Ads can help you climb the ranks quickly for a set period. However, if you want a long-term solution, SEO may be the best option for you. SEO entails completing backend website work so that Google ranks you better over time.
