The initial step, which is both pivotal and time-intensive, involves identifying keyword phrases for optimization. During this phase, we strive to strike a delicate balance between two crucial factors: the high usage of keywords by people and their relatively low utilization in search engines compared to competitors.

Gathering insight of current position and establishing objectives

Once we’ve determined the targeted keyword phrases for the client’s website and assessed its starting position in relation to competitors, we delve into comprehending the client site’s initial standing within search engines. This information not only informs us about areas in need of optimization but also provides a benchmark against which we can measure the subsequent campaign’s success. We also pay close attention to the client site’s traffic, examining the number of visitors, their sources, keywords used, bounce rates, and more. This data plays a vital role in shaping our ongoing marketing decisions.

Implementing Content Strategy

Google relies heavily on two critical signals for ranking websites: high-quality content and effective link building. When a website features high-quality content, it not only encourages visitors to stay but also gives them a reason to return if the content is engaging. Visitors typically seek information, and if your content successfully provides them with the information they need, it contributes positively to various site statistics. Consequently, delivering precisely what visitors are looking for yields numerous benefits from search engines, including increased credibility and higher search result rankings. Thus, our primary focus centers on creating quality content that is not only informative but also appealing to visitors.

Conducting Onsite Optimization

Enhancing your website’s onsite elements is crucial. For instance, it’s advisable to craft a more captivating page title than a generic “welcome.” Ideally, we aim to incorporate the targeted keyword phrase for that specific page and follow it with the company name.

After conducting keyword research, we strategically place these keywords in optimal locations. Placing a keyword in the title or heading proves more effective than burying it halfway down a paragraph. Additionally, using larger font sizes and bold text can emphasize the keyword’s importance and positively impact the page’s ranking for that particular phrase.

We meticulously construct a site map featuring a well-organized list of links to all essential pages on the website. Furthermore, we include a text link to the site map on the home page, facilitating easier indexing of the website when search engine bots crawl the page. Alt tags, used to describe images, are highly recommended for SEO purposes, even though this field can be left blank. Meta tags, situated prominently in the HTML, play a critical role in describing essential information about the website to search engines. This is particularly significant because, at times, the description from your meta tag plays a crucial role in how search engines display your website in search results. In addition to these elements, we address various technical issues, including site speed, security, and mobile responsiveness, which can significantly impact SEO efforts.

Offsite SEO and Branding

Given the substantial number of social media users worldwide (3.5 billion), we assist clients in creating social media posts and pages to drive traffic to their websites. This strategy results in an increase in organic traffic, consequently elevating the website’s overall statistics.

Quality backlinks are instrumental in SEO efforts. Multiple high-quality links to your website enhance the likelihood of both search engine bots crawling your site and visitors arriving for specific services. Google perceives these links as votes of confidence and rewards websites accordingly, provided the links are of high quality. To track inbound links, we employ tools like Google’s Search Console.

Analytics and Reporting

We regularly scrutinize site rankings, traffic, social signals, and other essential metrics to optimize the website and generate quantifiable results. This process is ongoing and conducted at regular intervals. The specific metrics employed in an SEO plan depend on the goals of the website.