Green Delta Insurance PLC SEO Case Study
Green Delta Insurance, an industry pioneer operating since 1986, wanted to solidify its digital footprint. Despite a strong offline brand presence, GDIC faced mounting challenges online due to high competition in the insurance sector, regulatory hurdles, and the demanding nature of YMYL SEO guidelines.
Client
Green Delta Insurance PLC
Country
Bangladesh
Services
01. SEO
02. Content Optimization
03. Conversion Optimization
Project Period
September 2024 – March 2025
Project Overview
In September 2024, Green Delta Insurance PLC., one of Bangladesh’s top non-life insurance providers, approached us to strengthen their online visibility. We launched a data-driven SEO campaign focused on compliance, authority, and performance to increase organic traffic, rank for competitive insurance-related keywords, and drive qualified leads.
Through technical upgrades, YMYL-compliant content strategies, and high-authority link-building, we transformed GDIC’s online presence, boosted trust signals, and helped them dominate Google’s first page.
Organic traffic growth
First-Page Keywords
Increase in Average Time-on-Page
Rise in Lead Form Submissions
Key Challenges
The real estate industry in Dhaka is highly competitive. Long-established players dominate search results, including both dedicated real estate websites and directories. Additionally, the client’s website faced technical and content-related issues:
- Static title tags and metadata
- Broken and duplicate URLs
- Missing canonical tags, robots.txt, and sitemap
- Poor website structure
- No content on key project pages
- Zero blog content
- High toxic backlink score
Challenges Faced
Fierce Industry Competition
The insurance sector, being part of the YMYL category, required a high bar of trust, authority, and accuracy. Ranking against long-established competitors posed a major hurdle.
Technical SEO Issues
GDIC’s website had serious crawlability issues, duplicate URLs, and a confusing structure. The lack of a sitemap, robots.txt, and conversion tracking further limited performance.
Regulatory Bottlenecks
Every published content had to pass through a rigorous legal review, significantly slowing down the pace of content updates and deployments.
No Lead Funnel or Tracking
GDIC lacked an optimized lead generation system, there was no structured funnel, CTA strategy, or tracking mechanism to measure conversions.
Services Used: SEO, Content Writing
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SEO Solutions Implemented
We employed a structured SEO strategy covering technical fixes, content creation, and offsite optimization:
Technical Fixes
We began by completely overhauling the site’s architecture to enhance both user navigation and crawlability. The previous structure led to fragmented indexing and keyword cannibalization. By implementing a more logical hierarchy and strengthening internal linking, we ensured smoother paths for both users and search engines.
To address existing issues, all broken and duplicate URLs were either redirected appropriately or removed altogether. We also uploaded and fine-tuned a robots.txt file and updated the sitemap to guide search engine bots more effectively, ensuring that only relevant and high-value pages were indexed.
Recognizing the importance of performance, we optimized the mobile experience and significantly improved Core Web Vitals, reducing load times and enhancing responsiveness. In parallel, we deployed a lead-tracking system to monitor conversions at every key touchpoint on the site. Lastly, we strengthened calls-to-action (CTAs) across high-traffic service pages to drive user engagement and form submissions.
Content Optimization
The insurance domain falls under Google’s YMYL (Your Money or Your Life) classification, which demands a high level of accuracy, authority, and clarity. We rewrote and expanded critical product and service pages with legally compliant, informative, and user-friendly content to meet those standards.
A thorough keyword research initiative was undertaken to identify both transactional and informational search queries specific to the insurance industry in Bangladesh. The newly optimized content incorporated these keywords naturally while maintaining a tone of trust and professionalism. Each page was crafted to not only inform but also guide users toward a conversion action, reinforcing GDIC’s authority and credibility.
Offsite SEO
To enhance the domain’s authority, we conducted a detailed backlink audit and disavowed low-quality, spammy links that were negatively affecting GDIC’s trust signals. Simultaneously, we launched a targeted outreach campaign to earn backlinks from reputable, niche-specific sources in the insurance and finance sectors.
We also worked to boost GDIC’s visibility in local search results by submitting the business to reputable local and industry-specific directories. This effort supported both local SEO and name-address-phone (NAP) consistency, crucial for location-based search queries.
What makes our SEO services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Results Achieved
After six months of consistent effort, the website witnessed significant growth
Increase in Organic Traffic within six months.
High-intent keywords reached the first page of Google SERPs.
High-authority backlinks added, improving trust and rankings.
Improvement in average time-on-page, showing better content engagement.
Surge in qualified leads via web form submissions, marking a massive uplift in conversions.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
