SEO Case Study for JCX Developments Ltd.
We Increased 200% Organic Traffic for JCX Developments in Just 6 Months
Client
JCX Developments Ltd.
Country
Bangladesh
Services
- SEO
- Content Writing
Project Period
Jun 2024 – Continuing
Project Overview
JCX Developments Ltd, a renowned real estate firm in Bangladesh specializing in sustainable and high-end apartments in Dhaka, approached us in May to revamp its online visibility. Their objectives were clear: attract more organic traffic, achieve top rankings for crucial keywords, and convert visitors into potential buyers.
Organic traffic growth
Keywords Ranked
Higher Engagement
Key Challenges
The real estate industry in Dhaka is highly competitive. Long-established players dominate search results, including both dedicated real estate websites and directories. Additionally, the client’s website faced technical and content-related issues:
- Static title tags and metadata
- Broken and duplicate URLs
- Missing canonical tags, robots.txt, and sitemap
- Poor website structure
- No content on key project pages
- Zero blog content
- High toxic backlink score
Challenges Faced
Fierce Industry Competition
The Dhaka real estate market is dominated by established players, making it difficult to rank against leading websites and directories.
Technical SEO Issues
The website struggled with static title tags and metadata, broken and duplicate URLs, missing canonical tags, and an absent robots.txt file and sitemap, which hindered search engine indexing and ranking.
Subpar Website Structure
A poorly organized site structure created navigation issues, negatively affecting user experience and SEO performance.
Content Gaps
Key project pages lacked essential information, and the absence of blog content limited keyword targeting and audience engagement opportunities.
Backlink Problems
A high toxic backlink score weakened the site’s authority, requiring a clean-up and focus on building quality links.
Services Used: SEO, Content Writing
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
SEO Solutions Implemented
We employed a structured SEO strategy covering technical fixes, content creation, and offsite optimization:
Technical Fixes
We replaced static metadata with dynamic metadata to enhance relevance and align with user search queries. Broken links were addressed by redirecting them to relevant pages or removing unnecessary ones, ensuring a smoother user experience. Duplicate content was eliminated by consolidating or removing redundant pages.
Uncrawlable URLs were resolved, ensuring the entire site was fully indexable. To enhance security and SEO performance, all URLs were standardized to a single HTTPS protocol. A robots.txt file was uploaded to streamline crawling, while unnecessary directives were blocked.
The sitemap was updated to improve search engine crawling efficiency, and the website structure was redesigned to make it more SEO-friendly and user-oriented.
Content Optimization
Detailed and SEO-focused content was added to key project pages to address gaps and target relevant keywords. In-depth keyword research was conducted to focus on high-intent search queries, and high-quality blog content was developed to attract organic traffic and direct users to service pages.
Offsite SEO
Toxic backlinks were disavowed to safeguard the domain’s authority. High-quality backlinks were built from reputable, industry-specific websites to boost credibility, and the business was listed in relevant local directories to improve local search visibility.
What makes our SEO services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Results Achieved
After six months of consistent effort, the website witnessed significant growth
increase in organic traffic, significantly enhancing the website’s visibility and reach.
competitive real estate keywords ranked on the first page, such as “Luxurious Apartment in Dhaka” and “4 bedroom flat in Bashundhara.
high-quality backlinks were added to strengthen the site’s domain authority and reduced the toxic backlink score.
increase in time-on-page highlights improved user engagement, better interaction, and enhanced content relevance.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
