Local SEO Case Study for the Restaurant RITZ by Seeds and Scions
We achieved a 33,954% increase in Google My Business (GMB) profile interactions and an 884% growth in organic traffic for a fine dining restaurant in Dhaka.
Client
RITZ by Seeds and Scions
Country
Bangladesh
Services
01. GMB Optimization
02. Website SEO
Project Period
September 2024 – January 2025
Project Overview
A fine dining restaurant in Dhaka partnered with us to enhance its online visibility and increase brand awareness. With the growing competition in the hospitality industry, they sought to improve search engine rankings, attract more website visitors, and drive customer engagement.
We significantly boosted their digital presence by addressing technical SEO challenges, optimizing content, and strengthening local SEO. Additionally, we optimized their Google My Business (GMB) profile, enhancing visibility, engagement, and customer interactions—positioning them as a leading choice for fine dining in Dhaka.
Organic Traffic Growth
Keywords Ranked
GMB Interaction Increased
Key Challenges
The real estate industry in Dhaka is highly competitive. Long-established players dominate search results, including both dedicated real estate websites and directories. Additionally, the client’s website faced technical and content-related issues:
- Static title tags and metadata
- Broken and duplicate URLs
- Missing canonical tags, robots.txt, and sitemap
- Poor website structure
- No content on key project pages
- Zero blog content
- High toxic backlink score
Challenges Faced
Poor Presence in Google Map Pack
Lacking a Google My Business presence meant missed opportunities for attracting local customers through map-based searches.
Low Online Traffic & Visibility
The restaurant had minimal digital presence, making it difficult to attract potential diners searching online.
Unstructured Website
A poorly structured website has limited user experience and search engine discoverability, requiring a complete overhaul.
Poor Search Engine Rankings
The restaurant failed to rank on Google, Yahoo, and Bing for critical keywords, reducing its visibility in search results.
Tough Competition
With bigger, well-established restaurants dominating search results, standing out in a saturated market was a major challenge.
Services Used: SEO, Content Writing
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
SEO Solutions Implemented
We employed a structured Local SEO strategy covering Google My Business (GMB) page optimization, technical fixes, content creation, and offsite optimization:
Understanding Business Needs
We aligned our SEO strategy with the restaurant’s goal of improving online visibility, particularly for fine dining and catering services.
Local SEO Enhancement
Optimized Google My Business to ensure accurate business information and keyword integration. Verified and corrected directory listings to improve online credibility. Developed a review strategy to encourage satisfied customers to leave positive feedback. Created localized content with geo-specific keywords to attract local diners.
Keyword Strategy & Refinement
Conducted in-depth keyword research to identify high-intent search terms. Integrated relevant keywords into website content, meta descriptions, and headings to boost rankings. Focused on local and catering-related keywords to drive targeted traffic.
Technical SEO Optimization
Enhanced site speed by optimizing images, minifying code, and leveraging caching. Implemented a mobile-friendly design to improve user experience across devices. Added structured data markup for better search visibility and rich snippets. Fixed crawl errors and broken links issues to enhance search engine indexing.
What Makes Our SEO Services so Effective?
GMB Growth
Website Organic Traffic Growth
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Results Achieved
After five months of consistent effort, the website witnessed significant growth
people viewed the GMB Page.
GMB profile interaction.
calls received from GMB.
website clicks received from GMB.
direction requests received on GMB.
organic traffic growth, significantly increasing the restaurant’s online visibility and customer reach.
highly competitive keywords ranked on the first page, positioning the restaurant as a top choice for fine dining in Dhaka.
increase in user engagement, indicating improved interaction and website performance.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
