Cases Studies
SEO Case Study for JCX Developments Ltd.
A renowned real estate firm in Bangladesh specializing in sustainable and high-end apartments in Dhaka approached us in May to revamp its online visibility. Their objectives were clear: attract more organic traffic, achieve top rankings for crucial keywords, and convert visitors into potential buyers.
Client
JCX Developments Ltd.
Country
Bangladesh
Service
Project Period
Jun 2024 – Continuing
Results
Traffic Growth
Keywords Ranked
Lead Generated
Challenges Faced
The Dhaka real estate market is dominated by established players, making it difficult to rank against leading websites and directories.
The website struggled with static title tags and metadata, broken and duplicate URLs, missing canonical tags, and an absent robots.txt file and sitemap, which hindered search engine indexing and ranking.
A poorly organized site structure created navigation issues, negatively affecting user experience and SEO performance.
Key project pages lacked essential information, and the absence of blog content limited keyword targeting and audience engagement opportunities.
A high toxic backlink score weakened the site’s authority, requiring a clean-up and focus on building quality links.
Solutions Implemented
We replaced static metadata with dynamic metadata to enhance relevance and align with user search queries. Broken links were addressed by redirecting them to relevant pages or removing unnecessary ones, ensuring a smoother user experience. Duplicate content was eliminated by consolidating or removing redundant pages.
Uncrawlable URLs were resolved, ensuring the entire site was fully indexable. To enhance security and SEO performance, all URLs were standardized to a single HTTPS protocol. A robots.txt file was uploaded to streamline crawling, while unnecessary directives were blocked.
The sitemap was updated to improve search engine crawling efficiency, and the website structure was redesigned to make it more SEO-friendly and user-oriented.
Detailed and SEO-focused content was added to key project pages to address gaps and target relevant keywords. In-depth keyword research was conducted to focus on high-intent search queries, and high-quality blog content was developed to attract organic traffic and direct users to service pages.
Toxic backlinks were disavowed to safeguard the domain’s authority. High-quality backlinks were built from reputable, industry-specific websites to boost credibility, and the business was listed in relevant local directories to improve local search visibility.
Results and Conclusion
- Organic traffic increased by 109.38%, significantly enhancing the website’s visibility and reach.
- Ranked on the first page for over 30 competitive real estate keywords, such as “Luxurious Apartment in Dhaka” and “4 bedroom flat in Bashundhara.”
- Reduced the toxic backlink score and added 20+ high-quality backlinks, strengthening the site’s domain authority.
- Improved user engagement with a 40% increase in time-on-page, indicating better interaction and content relevance.
