SEO Case Study for Seraphic Associate
We Achieved a 73% Organic Traffic Growth for a Bangladeshi Industrial Machinery Importer Seraphic Associate.
Client
Seraphic Associate
Country
Bangladesh
Services
01. SEO
02. Content Writing
Project Period
August 2024 – Continuing
Project Overview
When Seraphic Associates sought to amplify their online presence, it turned to us with a clear goal to rise above the competition in a highly saturated market.
Faced with industry giants and directories monopolizing the search landscape, they needed a strategy to drive organic traffic, secure top keyword rankings, and attract qualified leads to fuel business growth. Our mission was to transform their website into a powerful asset that not only ranks but also converts visitors into loyal customers.
Organic traffic growth
Keywords Ranked
Higher Engagement
Key Challenges
The real estate industry in Dhaka is highly competitive. Long-established players dominate search results, including both dedicated real estate websites and directories. Additionally, the client’s website faced technical and content-related issues:
- Static title tags and metadata
- Broken and duplicate URLs
- Missing canonical tags, robots.txt, and sitemap
- Poor website structure
- No content on key project pages
- Zero blog content
- High toxic backlink score
Challenges Faced
Breaking Into a Competitive Industry
The industrial machinery niche was dominated by established players and industry-specific directories, making it difficult for a new entrant to gain visibility. Competing for rankings required a tailored approach to overcome this competitive landscape.
Technical SEO Flaws
The website was riddled with technical issues that hindered its performance. Broken and duplicate URLs cluttered the site, while the absence of canonical tags, a sitemap, and a robots.txt file left search engines unable to efficiently crawl and index the pages. These issues created significant barriers to ranking and discoverability.
Poor Website Structure and Speed
The site’s disorganized structure made navigation challenging for users and search engines alike. Slow page loading speeds further degraded the user experience, causing potential leads to drop off before engaging with the content.
Content Deficiencies
Key pages lacked sufficient, optimized content to rank for high-intent keywords. The absence of a blog limited opportunities to target informational queries and drive organic traffic to the site.
Targeting High-Intent Keywords
Beyond the technical fixes and structural improvements, the client needed to rank for highly competitive, conversion-driven keywords. This required precision in identifying the right keywords that aligned with buyer intent.
Low Trustworthiness Due to Limited Authority
The website struggled to establish itself as a credible source in a niche dominated by well-established players. Limited backlinks from authoritative websites further hampered trust and visibility.
Lack of Local Search Optimization
As a Bangladeshi business, the website needed better visibility in local search results, particularly for geographically relevant queries and directories.
Services Used: SEO, Content Writing
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SEO Solutions Implemented
We employed a structured SEO strategy covering technical fixes, content creation, and offsite optimization:
Strengthening Technical Foundations
We began by addressing the core technical issues. All broken and duplicate URLs were fixed or removed, and a sitemap and robots.txt file were added to guide search engine crawlers. The website’s structure was revamped, ensuring a seamless experience for both users and search engines. Optimizing the site for faster loading times improved performance and user satisfaction.
Content Optimization for Relevance
With the technical groundwork complete, we enhanced key product and category pages by adding detailed, keyword-rich content. Through in-depth keyword research, we targeted high-intent search queries. Additionally, we developed engaging blog posts that not only boosted rankings but also directed traffic to important pages, increasing engagement and conversions
Building Credibility with Offsite SEO
To address the toxic backlink profile, we disavowed harmful links and focused on acquiring high-quality backlinks from authoritative, industry-specific websites. This effort significantly bolstered the website’s domain authority. Registering the business in local directories further improved local visibility, driving relevant traffic to the site.
Local SEO Optimization
This included registering the business on Google My Business (GMB) and enhancing local directory presence. Added localized content to target Bangladeshi audiences effectively.
Keyword Targeting with Conversion Focus
Conducted advanced keyword mapping to align high-intent phrases with specific landing pages. This ensured that ranking efforts translated directly into quality leads.
What makes our SEO services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Results Achieved
After five months of consistent effort, the website witnessed significant growth
organic Traffic Growth: The website’s visibility surged, attracting a larger audience.
keywords on the First Page: Competitive keywords now rank on Google’s first page, driving targeted leads.
increase in Engagement: Improved content and structure encouraged users to spend more time on the site.
high-quality backlinks were secured and Toxic links were removed.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
