Website development and content writing case study for Albert Education & Training
Albert Education & Training (AET) is an Australian institution new to the education industry and offers several courses designed to help students accomplish their academic and professional goals. AET focuses on providing hands-on learning experiences and comprehensive educational programs that prepare students for real-world responsibilities.
Client
Albert Education & Training (AET)
Country
Australia
Services
01. SEO
02. Website Development
03. Content Writing
Project Delivered
05 March 2024
Project Overview
The project’s goal was to provide AET with a strong digital presence by highlighting the college’s many course options and developing a platform where students could simply explore, learn about programs, and enroll directly through the website. We focused on creating a professional and user-friendly website that establishes AET as a leader in student-centered education and training.
Key Features
Bringing unique solutions to the forefront with innovative and user-centric designs.
Detailed Course Pages
Each course offered by AET has a dedicated page providing in-depth information, including curriculum, career pathways, and prerequisites. This structure was designed to help students make informed choices about their education.
Student Admission Portal
We implemented a user-friendly sign-up portal that allows students to apply directly for admission. This feature simplifies the enrollment process, helping students start their educational journey with ease.
Student Support and Resource Center
AET’s website includes a resource center with guidance on career pathways, study tips, and Australian job market preparation. It’s designed to equip students with tools and insights for academic success and career readiness.
Responsive and Optimized Design
Given the varied device preferences of students, the website was developed to be fully responsive and optimized, providing a seamless experience across mobile, tablet, and desktop devices.
Organic traffic growth
Keywords Ranked
Higher Engagement
Key Challenges
The real estate industry in Dhaka is highly competitive. Long-established players dominate search results, including both dedicated real estate websites and directories. Additionally, the client’s website faced technical and content-related issues:
- Static title tags and metadata
- Broken and duplicate URLs
- Missing canonical tags, robots.txt, and sitemap
- Poor website structure
- No content on key project pages
- Zero blog content
- High toxic backlink score
Challenges Faced
Presenting Comprehensive Course Information
With a wide range of courses available, it was essential to present detailed information on each program without overwhelming the user or cluttering the page.
Creating an Intuitive User Journey for Course Selection and Enrollment
Given that many students may be unfamiliar with online enrollment, we needed to design an easy-to-navigate process for selecting and applying for courses through the portal.
Ensuring Compliance with Australian Education Standards
It was crucial to maintain accuracy and adherence to the requirements for higher education in Australia, particularly regarding the information provided in each course.
Balancing SEO with Detailed Content
Ensuring high search engine visibility while maintaining thorough, engaging content on each course page was essential to attracting and informing prospective students effectively.
Services Used: SEO, Content Writing
Real certified Google Ads professionals
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Solutions Implemented
We implemented a comprehensive strategy, focusing on responsive design, optimized performance, and user-friendly navigation:
Comprehensive Course Content Writing
We created detailed, SEO-friendly course descriptions that covered all essential information, making it easy for students to learn about program specifics, potential career outcomes, and entry requirements.
Clear and Organized Course Layout
Each course was given a dedicated page with a structured layout, ensuring that students could quickly find relevant details without feeling overwhelmed by information.
User-Friendly Admission Portal Integration
To streamline the enrollment process, we designed a direct sign-up portal, simplifying the steps for students to register for courses and guiding them through the application process with clear instructions.
SEO Optimization with Engaging, Informative Content
We balanced keyword usage with valuable course details, enhancing AET’s organic reach while ensuring content readability and user engagement.
What makes our SEO services so effective?
increase in organic traffic, significantly enhancing the website’s visibility and reach.
competitive real estate keywords ranked on the first page, such as “Luxurious Apartment in Dhaka” and “4 bedroom flat in Bashundhara.
high-quality backlinks were added to strengthen the site’s domain authority and reduced the toxic backlink score.
increase in time-on-page highlights improved user engagement, better interaction, and enhanced content relevance.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
