Website development and content writing case study for PSS Education Consultants
PSS Education is a respected educational consultant established in Australia that specializes in supporting overseas students who want to study, further their professions, and eventually reside in Australia.
PSS Education’s committed team of specialists provides complete assistance targeted to each student’s goals and circumstances, guaranteeing a smooth transition from application to successful relocation.
The organization takes pleasure in advising students through every stage of the process, from selecting the appropriate courses and schools to reaching long-term residence goals.
Client
PSS Education
Country
Australia
Services
01. Onsite SEO
02. Website Development
03. Content Writing
Project Delivered
25 June 2024
Project Overview
The project’s goal was to build a digital presence that would highlight PSS Education’s expertise while also serving as a complete information hub for students interested in studying and moving to Australia.
We intended to differentiate PSS Education in the education consultancy industry by using a well-designed website layout and well-curated content.
Organic traffic growth
Keywords Ranked
Higher Engagement
Key Features
PSS Education’s website is a simplified portal that provides students with significant resources for furthering their education and establishing residence in Australia.
Interactive Service Pages
Each service offered by PSS Education has its page, complete with detailed descriptions, benefits, and step-by-step guides. These pages were designed to be visually engaging and easy to navigate.
Streamlined Inquiry Form
To ensure an accessible user experience, we created a streamlined contact and inquiry form that allows students to easily get in touch, request information, or schedule a consultation.
Blog Section for Educational Resources
The blog section offers regular updates on the latest visa policies, student requirements, and academic opportunities in Australia, making PSS Education a valuable knowledge source for students.
Responsive and Optimized Design
Given the high usage of mobile devices among students, we ensured that the website was fully responsive and optimized for mobile access, ensuring seamless browsing across all devices.
Challenges Faced
Ensuring Compliance with Australian Education Guidelines
It was critical to provide information that followed Australia’s stringent criteria for foreign student counseling and PR paths.
Highlighting Diverse Service Offerings Clearly
PSS Education provides a variety of services, including student counseling and PR pathways help. It became difficult to ensure that each service was properly displayed without overloading the user.
Creating a Seamless User Journey
For students inexperienced with consultation websites, having a seamless and clear navigation flow was critical to minimize misunderstanding and promote participation.
Meeting SEO and Content Goals Simultaneously
While SEO optimization was a crucial part of the website development, it was also critical to keep the text compelling and simple to grasp.
Services Used: SEO, Content Writing
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SEO Solutions Implemented
We implemented a structured website design incorporating on-site SEO elements, which included addressing technical fixes and creating SEO-friendly content:
Thorough Compliance Research
We conducted detailed research on Australia’s education standards and collaborated closely with PSS Education to ensure content met all regulatory requirements.
Organized Service Layout
To showcase each service clearly, we developed individual service pages with concise descriptions and benefits, creating a structured and easily navigable layout.
User-Centric Design
We designed a clean, intuitive interface that guides users through the website seamlessly, focusing on simplicity and user-friendliness.
SEO-Optimized, Engaging Content
We applied SEO best practices, including keyword optimization and structured headings, while ensuring the language remained informative and accessible, balancing SEO and readability.
What makes our SEO services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Results Achieved
After six months of consistent effort, the website witnessed significant growth
increase in organic traffic, significantly enhancing the website’s visibility and reach.
competitive real estate keywords ranked on the first page, such as “Luxurious Apartment in Dhaka” and “4 bedroom flat in Bashundhara.
high-quality backlinks were added to strengthen the site’s domain authority and reduced the toxic backlink score.
increase in time-on-page highlights improved user engagement, better interaction, and enhanced content relevance.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
