According to UNB, Local SEO is a marketing strategy that assists local companies in being more visible in Google’s local search results. It is a subset of SEO that focuses on making the best of a business’s online presence.
It involves improving a website, online directories, and other online platforms to show up higher in local search results when customers look for products or services in a certain geographic area.
Why Local SEO Matters in the Digital Age?
Despite living in the age of our Digital Bangladesh, local businesses are having challenges with keeping their digital footprint relevant to people. It is no secret that digital presence is vital for a company’s rapid growth.
The work does not stop after creating a website but begins from there. There are thousands of websites competing to be seen by the public eye, businesses need to optimize their online presence to rank higher in search engine results to reach their target audience – this is where local SEO comes in.
Benefits of Local SEO for Bangladeshi Businesses
Currently, if someone in Dhaka searches for “best local restaurants,” you will get results of only the oldest restaurants in Dhaka and the list has not been updated in years.
If businesses invest in local SEO, it will ensure that their restaurants in Dhaka will appear at the top of the search results, making it easier for potential customers to find and visit them.
According to the Bangladesh Telecommunication Regulatory Commission (BTRC), the number of internet subscribers in Bangladesh reached around 131 million by the end of 2023, with a significant portion of users accessing the internet through mobile devices.
Previously advertisers had to use catchy jingles for consumers to remember their product, now with everyone glued to their phones they need to change their tactics to increase online visibility in Bangladesh, and local SEO is the game changer they need to make it happen.
Leveraging Local SEO for Enhanced Online Presence and Customer Experience
The main attraction of online shopping came along with the fact that people had the opportunity to order products from abroad as they were not satisfied or knew enough about local products to trust them.
Bangladesh businesses if they make use of the local SEO have the opportunity to stop being overshadowed by foreign rivals. This increased exposure can result in more website traffic, and foot traffic, eventually leading to more sales and money.
A common complaint by customers is the lack of information on a website they are looking for a product. Better User Experience Local SEO not only helps businesses appear higher in search results, but it also improves the user experience for customers.
When users look for local businesses, they want to find relevant and accurate information, such as the address, contact information, working hours, and client feedback. The more relevant information is provided on the internet, the better the customer experience.
Key Factors of Local SEO
By optimizing their local listings on platforms like Google My Business, Facebook/Instagram, local keyword research, On-page optimization for local intent, NAP consistency (Name, Address, Phone Number), local link-building strategies, customer reviews, and testimonials Bangladeshi businesses may make sure that their information is up-to-date and easily accessible to potential customers.
This will help in establishing trust and credibility, resulting in improved client loyalty and repeat business.
Businesses like Rokomari, Bikroy.com, Payoneer and many more companies have benefitted from local SEO. People who search for books immediately get recommended Rokomari on top.
People usually check the first two or three websites for a product or service they are looking for. It can give businesses a competitive advantage. over their rivals.
Businesses that optimize their online presence for local searches might attract more customers in their target geographic area, improving their market share and revenue.
Furthermore, local SEO can help businesses outperform competitors who don’t optimize their online presence for local searches.
This can be especially useful to Bangladesh’s small and medium-sized organizations (SMEs), which frequently face stiff competition from larger businesses.
Tips for Implementing Local SEO Strategies in Bangladesh
Community participation:
Bangladesh is known for its close-knit communities, making local participation essential. Local SEO enables businesses to form real connections with local customers, establishing them as important members of their communities.
Cost-Effective Approach:
Local SEO enables firms, particularly SMEs, to invest resources strategically. It allows firms to reach a specific local audience without overspending.
Mobile-Centric Strategy:
With an increasing number of mobile devices in Bangladesh, mobile searches have become the standard. A local SEO approach guarantees that businesses are highly ranked in “near me” searches, attracting users looking for immediate solutions.
Building Trust and Reputation:
Positive online reviews and consistent local citations help to build trust in the local community. Sawon Saha, a local SEO professional, expertly manages these areas, enhancing a company’s online reputation.
Outshining Competitors:
In a competitive Bangladeshi market, differentiation is critical. Look for proper SEO services to stay one step ahead of your competitors.
Economic Upliftment:
Empowering local companies with local SEO has a good impact on the local economy. Local businesses prosper, creating job opportunities and contributing to general economic progress.
Conclusion
In conclusion, local SEO is an effective tool for Bangladeshi businesses to reach their target audience and remain competitive in the digital space.
Businesses that optimize their online presence for local searches can increase exposure, create a better user experience, acquire a competitive advantage, and accomplish cost-effective marketing.
As the digital world evolves, local SEO will become increasingly important for more Bangladeshi businesses to grow and succeed in the next years.
Frequently Asked Questions (FAQs)
Which business is likely to benefit most from local SEO practices?
Local SEO allows service-based firms to become more visible to potential customers in their respective regions. Local SEO is critical for healthcare professionals including physicians, dentists, and clinics among other industries.
What is the goal of local SEO?
Local SEO is the process of optimizing your website or online company profile to increase exposure and ranks for local search inquiries. Your whole SEO strategy, including content marketing, keyword research, link building, and so on, is designed to appeal to individuals in your target location.
Is SEO worth it for local businesses?
It should be obvious that search engine optimization is completely worthwhile for businesses of all sizes in 2024. While you cannot anticipate fast results, working on search engine optimization will position your business to outperform its competitors over time.
