SEO Case Study for Green Delta Insurance PLC
Green Delta Insurance, an industry pioneer operating since 1986, wanted to solidify its digital footprint. Despite a strong offline brand presence, GDIC faced mounting challenges online due to high competition in the insurance sector, regulatory hurdles, and the demanding nature of YMYL SEO guidelines.
In September 2024, Green Delta Insurance PLC., one of Bangladesh's top non-life insurance providers, approached us to strengthen their online visibility. We launched a data-driven SEO campaign focused on compliance, authority, and performance to increase organic traffic, rank for competitive insurance-related keywords, and drive qualified leads. Through technical upgrades, YMYL-compliant content strategies, and high-authority link-building, we transformed GDIC's online presence, boosted trust signals, and helped them dominate Google's first page.
Challenges Faced
Fierce Industry Competition
The insurance sector, being part of the YMYL category, required a high bar of trust, authority, and accuracy. Ranking against long-established competitors posed a major hurdle.
Technical SEO Issues
GDIC's website had serious crawlability issues, duplicate URLs, and a confusing structure. The lack of a sitemap, robots.txt, and conversion tracking further limited performance.
Regulatory Bottlenecks
Every published content had to pass through a rigorous legal review, significantly slowing down the pace of content updates and deployments.
No Lead Funnel or Tracking
GDIC lacked an optimized lead generation system, there was no structured funnel, CTA strategy, or tracking mechanism to measure conversions.
SEO Solutions Implemented
We employed a structured SEO strategy covering technical fixes, content creation, and offsite optimization:
Technical Fixes
We began by completely overhauling the site's architecture to enhance both user navigation and crawlability. The previous structure led to fragmented indexing and keyword cannibalization. By implementing a more logical hierarchy and strengthening internal linking, we ensured smoother paths for both users and search engines. To address existing issues, all broken and duplicate URLs were either redirected appropriately or removed altogether. We also uploaded and fine-tuned a robots.txt file and updated the sitemap to guide search engine bots more effectively, ensuring that only relevant and high-value pages were indexed. Recognizing the importance of performance, we optimized the mobile experience and significantly improved Core Web Vitals, reducing load times and enhancing responsiveness. In parallel, we deployed a lead-tracking system to monitor conversions at every key touchpoint on the site. Lastly, we strengthened calls-to-action (CTAs) across high-traffic service pages to drive user engagement and form submissions.
Content Optimization
The insurance domain falls under Google's YMYL (Your Money or Your Life) classification, which demands a high level of accuracy, authority, and clarity. We rewrote and expanded critical product and service pages with legally compliant, informative, and user-friendly content to meet those standards. A thorough keyword research initiative was undertaken to identify both transactional and informational search queries specific to the insurance industry in Bangladesh. The newly optimized content incorporated these keywords naturally while maintaining a tone of trust and professionalism. Each page was crafted to not only inform but also guide users toward a conversion action, reinforcing GDIC's authority and credibility.
Offsite SEO
To enhance the domain's authority, we conducted a detailed backlink audit and disavowed low-quality, spammy links that were negatively affecting GDIC's trust signals. Simultaneously, we launched a targeted outreach campaign to earn backlinks from reputable, niche-specific sources in the insurance and finance sectors. We also worked to boost GDIC's visibility in local search results by submitting the business to reputable local and industry-specific directories. This effort supported both local SEO and name-address-phone (NAP) consistency, crucial for location-based search queries.
What makes our SEO services so effective?
Results Achieved
After months of consistent effort, the website achieved significant growth.
Client
Green Delta Insurance PLC
Country
Bangladesh
Services
SEO, Content Optimization, Conversion Optimization
Project Period
September 2024 – March 2025
Frequently asked questions
Organic traffic rose 35% within six months, more than 50 high-intent keywords reached the first page of Google, and lead form submissions increased by 546% between September 2024 and March 2025.
