2 articles filed under App Store Optimization.
Two app founders each set aside the same three-month budget. One spends it entirely on paid install campaigns, watches the download counter climb every day, and feels like the strategy is clearly working. The other spends it on App Store Optimization, keyword research, screenshot testing, review management, and watches almost nothing happen for the first…
The app is finally live. Months of design decisions, development sprints, and testing cycles have led to this moment, and it genuinely works well. Then the download numbers come in, and they’re nowhere close to what the team expected. This is one of the most common and most disorienting experiences in mobile app development, and…
