App Store OptimizationASO vs. Paid App Install Campaigns: Which Gives Better Long-Term ROI?
Two app founders each set aside the same three-month budget. One spends it entirely on paid install campaigns, watches the download counter climb every day, and feels like the strategy is clearly working. The other spends it on App Store Optimization, keyword research, screenshot testing, review management, and watches almost nothing happen for the first…
August 23, 2026 · 10 min read 
